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Josh Chernoff quoted on CNBC.com

In “Retail earnings misses back to levels last seen in Great Recession,” CNBC.com discusses the new retail environment, where CFOs must now gauge the value of their investments in digital, partnerships and "experiences" they are creating to draw customers in.

The retail sector is changing rapidly, as evidenced by off-base forecasts and challenges around planning. The article illustrates these struggles, noting retailers “are closing hundreds of locations, but they don't know the impact that store closings and liquidations will have on their revenues. They are investing in e-commerce, but they don't know how many people will buy online and what that means for their in-store purchases.”

Parthenon-EY Managing Director Josh Chernoff weighed in: "It's like playing a different pool table, but it's a completely new table and all the angles are different, and everybody is having to adapt to that.”

Read the full article.